Why Sri Lanka Businesses Must Hire SEO Company like EQLankaSEO for Business Growth

'SEO Sri Lanka' becomes an important term among marketers, small and medium size businesses these days due to the increased internet users in Sri Lanka. With fast growth of technology, customers expects easy and quick online transactions and deals. Such increased online demands generate pressure on traditional businesses, budding businesses in Sri Lanka to go online, and improve their online presence with digital marketing channels. SEO is one such digital marketing channel, helps to increase online presence of a business by ranking the business website for business related searches on search engines. This opens up the door for SEO companies in Sri Lanka (example : EQLankaSEO) to serve the need of search engine optimization, search engine marketing (including search engine paid advertisements), social media marketing, and overall digital marketing solutions.

EQLankaSEO is a search engine optimization company with best SEO specialists in the country, offers high quality search engine marketing and search engine optimization services for customers in Sri Lanka and all over the World. EQLankaSEO is the SEO company in Sri Lanka leads by experienced SEO consultant with more than 10 years in search engine marketing and optimization industry. The top rated SEO company in Sri Lanka with excellent reviews from its past clients, EQLankaSEO works on SEO, social media and search engine marketing projects and helps to create excellent exposure for business in digital market space. If you are looking for SEO in Sri Lanka or SEO specialist in Sri Lanka, EQLankaSEO is highly recommended SEO company to work with for your all digital marketing projects.

The climate that the corona virus set in Sri Lanka, but also the World, almost makes everything to go online, starting from bank transfers to fulfilling the need of food. Even though economists argues and estimates the downgrade of economy, the possibilities are there for online businesses to grow due to the increased need and demand for online services, specially for home delivery services in Sri Lanka.

Search Engine Optimization (SEO) is an important process (the marketing tool) to reach target customers via search engine results page. It is time for businesses to step into digital marketing space, and serve their customers with extra added benefits. For example, if you own a cake shop on a high street in Colombo (let's say Galle Road, Bambalapity), and of course, the current situation is not your preferred option to continue with business. But on the other hand, you can try to deliver cakes to customers around your neighbourhood (i.e Bambalapity) by capturing online orders. To get more customers online, you have to have a website, social media page (Facebook Page) etc. Having a website is not going to bring you customers, you have to rank on search engine results page for searches related to your business, for examples 'Cakes in Bambalapity', 'cake delivery Bambalapitiya'. By getting listed on search engines, your business gets more exposure to your target audience, and your social media pages too. By so, it helps to increase your sales, improve brand awareness, and expand business further to other neighbourhoods etc.

Because of the unavoidable changes to the World these days (like COVID-19), and the boost for online businesses, the need for SEO is increased to market / advertise the products and services via online. Optimizing business website for search engines, helps to get free traffic from search engines searches related to business.

Comparing to traditional marketing tools (example : television advertisement or newspaper advertisement) by securing top rankings on search engine results page (SERP), businesses can reach the customers who are in the need for the services or products that the business sells, and with SEO the conversion rate is comparatively higher.

Not only that, the SEO does not require more financial investment compare to the T.V or radio or newspaper advertisement, and the return on investment with SEO is too high compare to traditional marketing mechanisms (example : T.V, radio and newspaper advertisements). To make business website ranked on search engine results page, businesses can hire SEO company in Sri Lana, like EQLankaSEO, and get business website listed on top results with in 10-12 months (subjected to online competition for the business, and current status of the business website and etc) on search engines, and simply receive inquiries and convert them into sales, along with other benefits such as upgraded brand awareness, more business opportunities to enter into new geographical markets etc.

Professional SEO company in Sri Lanka like EQLankaSEO simply starts the project with a keyword research to understand the online market demand for the business in question, on given geographical area. Based on the keyword research, the website can be optimized for search engines by working on the content, titles, meta descriptions of the web pages, together with broken links analysis, 404 page analysis, redirects analysis and etc – such process is called 'On-page SEO'. On top of these technical process of optimizing web pages for search engines like Google, the backlinks pointing to website too play a vital role on deciding who comes first for searches related to business on search engines. The well experienced, professional SEO experts know from which page to get a link back and from which page not to get a link pointing to the business website. Also, an experienced SEO agency is aware of how often content to be updated, how often new links to be acquired, subjected to the current position of business website on search engine results page for the chosen keywords based on keywords analysis process at the beginning.

Hiring a SEO company is simple as it is, having some basic ideas on the SEO process as mentioned above is vital on deciding your SEO specialist to grab the increased online digital marketing space for your business in Sri Lanka. Same as hiring contractors for other needs, when hiring SEO consultant in Sri Lanka, you can ask for references or review notes from their previous clients, and asked for the keywords that the SEO agency gained ranks for their clients in past. That helps you, the business representative to analyze the performance of the SEO company in terms of their productivity.

Apart from that, the years of experience in the SEO industry is too a factor decides to whom you hand over your SEO project. Also, the way the SEO company communicates with you, the presentations or documents they provide, the way they maintain communication via email or other correspondence too, give some ideas about their professionalism as a business. A quick, simple but depth study about a SEO company will help you to pick the right for your SEO project. We highly emphasize to hire EQLankaSEO for your SEO projects, the SEO company with excellent reputation and high level of skills set for digital marketing.